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Buying Groups

Map the committee. Track the signals.

Who are the real buyers and when are they ready?

Identify the full buying committee within validated ICP accounts, then track the engagement signals that indicate readiness to buy. Not just contacts โ€” buying groups with context.

๐ŸŽฏAcquisition

Roles present in closed-won net-new deals

๐Ÿ‘ค
VP Operations
Primary champion ยท Initiates evaluation
92% deal presence84% contact coverageโœ‰ 96% emails valid
92%
๐Ÿ‘ค
CTO / VP Engineering
Technical evaluator ยท Validates integration
84% deal presence72% contact coverageโœ‰ 94% emails valid
84%
๐Ÿ‘ค
CFO / VP Finance
Economic buyer ยท Signs off on budget
71% deal presence48% contact coverageโœ‰ 89% emails valid
71%
โš ๏ธ
VP Safety & Compliance
Regulatory blocker ยท Missing in 68% of stalled deals
32% deal presence14% contact coverageโœ‰ 62% emails valid
32%
How It Works

From data to action.

01

Account Selection

Start from Target & Activate accounts with highest ICP fit.

02

Committee Mapping

Identify decision-makers, influencers, and champions.

03

Signal Tracking

Monitor engagement signals across channels.

04

Readiness Scoring

Score buying group readiness based on collective engagement.

05

Sales Activation

Alert sales when buying groups hit readiness thresholds.

What You See

Intelligence you can act on.

Buying Groups

Always-current. Automatically enriched. Campaign-ready.

Refreshed March 2026 ยท 187 new closed-won deals
1
How we keep it fresh
Refreshed monthly
1,420
Qualified accounts in your Total Relevant Market โ€” rebuilt monthly from your latest closed-won data so your ICP never goes stale.
โ†’
2
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Ready to activate
912
Validated buying group contacts and email addresses. Push to your next campaign today.
โ†’
3
The managed service
We enrich for you
508
Accounts missing buying group coverage โ€” we source, validate, and sync the missing contacts into your CRM. No work from your team.
Synced to CRM
Capabilities

Built for enterprise scale.

Committee Discovery

AI identifies the full buying committee โ€” not just the contact who downloaded a whitepaper.

Role Classification

Automatically classify contacts as decision-maker, influencer, champion, or blocker.

Multi-Channel Signals

Track signals across web, email, content, and third-party intent data.

Buying Stage Detection

Know where each account is in their buying journey based on committee behavior.

Personalization Data

Surface the context sales needs for relevant, personalized outreach to each role.

Cross-Motion Groups

Map buying groups for acquisition, expansion, and renewal motions separately.

Customer Result
0%

higher ACVs with buying group intelligence

โ€œUnderstanding the full buying committee before engaging changed our deal strategy. We're multi-threading into accounts with confidence.โ€
Rich Copenhagen

Rich Copenhagen

Sr. Dir. Business Ops, Sysdig

Integrations

Connects to your stack.

SalesforceCRM
LinkedIn Sales NavSales Intelligence
6senseIntent
BomboraIntent
OutreachSales Engagement
GongRevenue Intelligence
DriftConversational
MarketoMarketing

See what your data reveals.

GTM is a team sport. Discover if your marketing, sales, product, and customer success teams are focused on the same targets.

10 minutes
No CRM integration required
Free for 5 leaders